What Is IGTV?

IGTV, an abbreviation for Instagram TV is another amazing Instagram feature launched back in 2018. Though it took many years for IGTV to bemainstreamed contrary to other features of the app, now it seems to increase in popularity for marketing purposes. 

IGTV can be used both via Instagram or as a standalone app. Because of it, you can now produce and share long-form, high-quality videos on Instagram. Before that, the users were restricted to share a few seconds up to a minute video on their feed and stories.But now the circumstances have changed and that’s why Instagram has come up with this brilliant solution.Everyone can create videos from 15 seconds to 10 minutes except the verified users who have a limit of up to an hour.

Whether you have a large number of followers or not, you may sometime need to buy Instagram reels views for instant response. Hence, also keep this factor always in mind. And if you are planning to buy them, you must opt for the best site to buy Instagram reels views. 

How To Create IGTV Channel?

Creating and using the IGTV channel is now a no-brainer even if you are an amateur. It’s totally up to you if you want to download the IGTV app or have access to IGTV via your Instagram account. Following a few easy-peasy steps you will be done with having your own IGTV channel. 

Since you are here, we assume that you already have your Instagram account. And if not made yet, it’s high time to do it now.

Once you create an Instagram account, click the ‘browse’ button. Next,click the  IGTV option available under the search bar. Now, click IGTV to proceed with the given steps. 

How To Upload My IGTV Video?

As soon as you are done with creating your Instagram account, you need to upload IGTV videos to grab users’ attention. Just like creating the IGTV channel, uploading videos is also very much easier. However, remember that you should not go for making videos directly as you do while posting on Instagram stories. It’s more like YouTube where you first create videos, then edit them, and finally upload them. 

Moreover, remember they have certain conditions to fulfill at any cost. So when you are creating videos, take a deep look to ensure if they have been fulfilled. These are such as posting vertical videos, which should be of 1 minute at least, etc. Also, since IGTV is optimized for both mobile and desktop, you can use any of them to upload videos whatever is convenient to you. 

Why Should I Use IGTV Video?

Fortunately, the graph of the growth of the brand’s social reach using IGTV is going up day after day. This has given us pretty enough reasons to adapt to this new marketing platform.

The very first reason stems from when social media experts claimed the popularity of video content. They have said that by 2019, we will be having more than 80% of the site’s traffic because of video content. And we have seen their statements becoming true.

Next is incorporating IGTV into your marketing strategy helps to produce long-form videos. And also there is huge diversity when comes to topics on which you can create content. 

IGTV vs YouTube, Which Should Be Chosen?

Though there are not huge differences between IGTV and YouTube videos, because of some small things we are more in the favor of IGTV for business marketing. As we have already said, vertical videosare mobile-friendly. And majority of the viewership comes from smartphone. Hence, making IGTV videos give you an upper hand. Similarly, there is no such thing as ads popping up while watching the video. Therefore, this uninterrupted video makes more sense. 

Final Thoughts

IGTV is all about visually appealing content. And this is what seems popular among masses these days too. Hence, you should not let go of this opportunity to scale up your business via promoting it on IGTV.